Season 4
Episodes
Episode 115 - Over Coffee: How to Get Back to Your Why
We reflect on the past year of the podcast and our paper flower businesses. Learn how we’ll focus on the heart of our craft moving forward, plus what goes into building a successful partnership.
Season 4 is over! We...
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Episode 114 - Over Coffee: Creating, Packaging, and Shipping Paper Flower Kits
Dive into the details of what it really takes to offer paper flower kits to your customers. We talk packaging, shipping, client expectations, and more.
Many paper florists end up teaching our craft. People want to...
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Episode 113 - Shipping and Packaging Tips and an Update from Mike Benson
We share our best tips for packaging and branding products and how to safely ship paper flowers. We also check in with a longtime friend of the podcast, Mike Benson.
As the holidays near, everyone’s got shipping on...
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Episode 112 - How to Build a Paper Flower YouTube Channel with Kristen Kong
Kristen Kong joins us to share how she launched her YouTube paper flower tutorial channel, and how she creates weekly content to engage followers.
Videos are uniquely suited to paper flower tutorials. But they can...
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Episode 111 - Over Coffee: How to Run Promotions like Black Friday Sales
Learn how to time a sale, what to offer at a special rate, why newsletter lists are so powerful, and how to promote a sale like Black Friday or other holiday promotions.
With a slew of holidays around the corner,...
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Episode 110 - Running a Brick and Mortar Shop with Arlene Rust
Arlene Rust shares her journey from paper florist to running a brick and mortar shop, plus the benefits and challenges of owning a physical store.
Have you ever dreamed of owning a brick and mortar shop?
We’ve...
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Episode 109 - Over Coffee: Creating Digital Evergreen Content
Jessie and Quynh discuss how to create and promote digital evergreen content that will bring in a steady stream of passive income.
Imagine this: you create a paper flower template, you put it up for sale online, and...
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Episode 108 - Taking Back Artistic Power with Sue Mcleary
We chat with Sue Mcleary about finding your artistic voice, sharing freely as a teacher, and being a late bloomer to the floral industry.
How do you find your artistic voice? Will you ever get to the point that you...
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Episode 107 - How to Build a Floral Community with Amy McGee
We chat with Amy McGee about how she’s built up a community of florists with her education and resource website.
If the past year has taught us anything, it’s the importance of virtual communities.
In our latest...
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Episode 106 - Making Your Business More Marketable to Sponsors with Sara Kim
Learn which social media platforms you should be using, how to improve your photos and video content, and how to find sponsors for your paper flower business.
Attracting sponsors for your paper flower business can...
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Episode 105 - Generating More Income With Physical Paper Flower Products
Listen to our discussion of generating more income with physical paper flower products. We talk about scarcity, branching out your product line, and meeting customer expectations.
Who couldn’t use a little more...
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Episode 104 - Over Coffee with Liliana and Krista
We chat with Liliana Lytvyn and Krista McPhee about why paper flowers matter, Paper Florists Against Racism, and #sendflowerstogreenwood.
Do paper flowers matter?
You can probably guess our answer, but you don’t...
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