Paper florist Sara Kim shares how she makes her brand instantly recognizable on any platform and how she’s successfully transitioned her business over the years.

You know branding is important, but that’s easier said than done. How do some creators make their brand instantly recognizable, even across different platforms: Instagram, Facebook, YouTube, everywhere?

Sara Kim of Handmade by Sara Kim is one of those amazing creators whose work you can identify with a glance because of her incredible branding work. In our latest episode of Paper Talk, we chatted with her about the winding journey her business has taken and how she’s kept her brand consistent through changes and across platforms. As Sara said, “It’s the little details that no one really notices.”

She had lots more to say on the subject, and you won’t want to miss out on any of her helpful advice for small business owners. Here’s what you’ll learn when you tune...

Learn how to price your products and services with advice from four small business owners - Erin Shackelford, Jesalyn Pettigrew, Quynh Nguyen, and Jessie Chui, in the paper flower, floral arranging, and flower farming industries. 

Does your stomach tie up in knots at the thought of pricing your products or services? A quick search will show that paper flowers come with all sorts of price tags attached. How do other paper florists come up with those price points? Are you charging too much or too little?

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“I looked back on what I had done that summer, thinking I had done great for that first year…But when I looked at my profit margin, I realized it was not a sustainable business model.” - Erin Shackelford

Paper florists aren’t the only ones to struggle with this problem. Small business owners of all kinds lose sleep over the pricing question. That’s why on our Season 3 premier of Papertalk we took on this important topic and...