We are chatting with the beautiful and lovely Margie Keates of The Lovely Ave.

Listen to Margie as she talks with Quynh, Jessie and Priscilla, about her business, her “house”, and her new studio space.

Margie is such a well-spring of information for paper florists and had some great insights to share with us! Check out what she has to say about branding, style, and persevering:

1.How did you find your branding style? And when you started A Lovely Ave four years ago, how has it evolved to what it is today?

I found my branding style with the help from a brand specialist. I reached out to her about a month after a started the Instagram because I knew that I needed help with my logo and how I wanted to present this new company. She helped me get all of my ideas out and then she sifted through what she felt would look best over time. I call this the "walls of my business". My foundation is my why and my branding was the structural beams that...