Our guest Amy McGee has changed her business focus many times over the years. Hear how she decided when to try something new and how she did so successfully.

Change is difficult and scary. When you are presented with a business opportunity or something is pushing you to transition to something new, how do you know if it’s right for you? What if you make the wrong decision? What if you fail? 

These are questions that go through every small business owner’s mind at some point. Recently at our Paper X Talk lecture, we discussed how deciding to do something new, like changing your prices, is such a personal decision. There are so many factors to weigh. We’re excited to continue that conversation about pricing on November 14 (buy your tickets here), but we wanted to have a deeper discussion about change and transitions in general. 

That’s why we invited Amy McGee of Botanical Brouhaha to chat with us on our latest episode of Paper Talk. You’ve...

A copywriter can build your brand, engage your followers, and give you back valuable time. Kelsey Reed talks with us about what a copywriter can do for your business.

Have you ever wondered how we manage to write so many blog posts, emails, and social media posts? If you’re a small business owner, you know that this kind of content is important, but it’s often the first to get scrapped when you’re pressed for time. 

Here’s the secret: we don’t do everything alone, and an integral part of our team is our copywriter, Kelsey Reed. 

If you don’t know what a copywriter does off the top of your head, don’t worry. You’re not alone! In our latest episode of Papertalk, Kelsey chatted with us about all of the amazing things a copywriter can do for your business. Here’s how she described her work: 

“Basically anything that you’re going to be writing out—words that your potential customers will read—I...

“The one material that makes the biggest difference with watercolor is the paper.” - Sarah Simon

If you’re unfamiliar with watercolors, you may be intimidated to try them on crepe paper. Do you have visions of a soggy mess when you think about it? Or maybe you’ve tried combining the two and didn’t get the results you wanted. 

Here’s the good news: both crepe and watercolor are fairly forgiving mediums, and the end results can be absolutely fantastic for your paper flowers. To get those beautiful results, though, you may have to go through quite a bit of trial and error. Luckily, there is help out there to get you started on the right track and save you from some heartache. That’s why we chatted with a watercolor expert in our latest episode of Papertalk. 

Sarah Simon of TheMintGardener is an artist, illustrator, and designer. Her gorgeous botanical works are simply amazing. On top of her artwork, she teaches watercolor...