Episode 66 - Books to Read That Are Helping Us Build Our Brands

Hear about the books Jessie and Quynh are reading right now and some of the valuable information they’ve learned about branding and building their businesses.

“It’s one of those few books...that’s very actionable. It’s set out in very straightforward categories, let’s say ‘5 things you need to do to create a...resilient brand.’” - Jessie

Do you wonder where we turn for info about building our brands? While experience is important, learning from others can save a lot of time and heartbreak—one reason why we’re committed at Paper Talk to share, connect, and grow with our community of paper florists. 

The small business landscape is always shifting over time, and one way we keep up with those changes is by reading books from experts. As Jessie said about the book she’s been reading, “I found her really interesting because she’s talking about marketing in the 21st century, like about now as opposed to 10 years, 20 years ago. It’s changed so much.”

That expert insight has been especially important to us as we go through the process of rebranding Paper Talk. We’ve both been reading excellent books about building brands, and we just had to share about them our latest episode of Paper Talk. 

Here’s what you’ll learn when you listen to our conversation: 

• What we’re reading right now and how those books are helping us build our businesses.
• Why customer service is an important part of rebranding. 
• Whether you should offer variety or one strong product.
• How we find time to read while running businesses.

We love the actionable advice given in the books we read, and the straightforward way in which information was laid out. Quynh put it this way: “If you’re in the process of rebranding like we are, there’s so many different components that you need to think about. And he really talks about, ‘Have you thought about this? Have you thought about that?’ And then he relates it to a story that he’s done, and it’s like, ‘Oh, yes! That’s why I need it.’”

We highly recommend you listen to the episode and hear all about Donald Miller’s “Building a Storybrand” and “Obsessed” by Emily Heyward. 

And remember: we want to hear from you to know about which topics would best help you build your brand for future Paper X Talk lecture series. Send us an email or DM!

Check out the books we mentioned in this episode (affiliate links below):

Donald Miller’s “Building a Storybrand”

“Obsessed” by Emily Heyward.

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